The Appalachian Trail Conservancy Launches Redesigned Website

Date Published: Sep 23, 2015

HARPERS FERRY, W.Va. (Sept. 23, 2015) – The Appalachian Trail Conservancy (ATC) has launched a redesigned version of its website, www.appalachiantrail.org. Key features of the site include a cleaner and more attractive design with fresh photo and video content and updated information that helps individuals explore the Appalachian Trail (A.T.) and prepare for hikes of any length along its 2,190 miles.

The redesigned site presents information about the Trail in a simple yet inspirational way, allowing both novice and advanced hikers to responsibly prepare for any type of adventure on the A.T. Users will find not only basic information on hiking and Leave No Trace principles, but also a breakdown of what it is like to experience the A.T. as a day hiker, as someone who is hiking for multiple days at a time, or as someone who chooses to walk the entire length of the Trail at one time. An interactive map of the Trail is also available for people to peruse, giving shelter locations, parking options, and more. The site also highlights each of the 14 states that the Trail passes through, presenting a mileage overview, an elevation profile, fun facts and an image gallery.

“Providing people with the necessary tools that allow them to enjoy their hikes is a critical component of the redesigned site,” said Javier Folgar, the ATC’s director of Marketing and Communications. “In addition, it is vital that hikers are well prepared and understand the importance of correct Trail ethics.”

The redesigned site represents the ATC, but it also highlights the A.T. community as a whole. Real-time photos from the Trail are streamed to the site when social media users utilize the hashtag #AT2015, allowing the site to be an immersive experience. The website also highlights the ATC’s official blog, the latest news from the Trail, and the events that take place in the Trail communities from Georgia to Maine.

There are numerous ways for visitors to give back to the Trail in the form of donations, volunteer opportunities, and an online store that contributes all proceeds to the A.T., and the redesigned site streamlines the process of giving. With the recent release of the film “A Walk in the Woods,” and the expected increase of Trail users, contributions are even more critical at this time.

“In order to increase awareness about the challenges the Appalachian Trail faces, the Appalachian Trail Conservancy recognizes the need to modernize,” said Folgar. “The redesigned website is easy for all to use and will generate greater interest in the Appalachian Trail and the work the Appalachian Trail Conservancy does to keep the Trail in exceptional condition.”

About the Appalachian Trail Conservancy
The ATC was founded in 1925 by volunteers and federal officials working to build a continuous footpath along the Appalachian Mountains. A unit of the National Park System, the A.T. ranges from Maine to Georgia and is approximately 2,190 miles in length. It is the longest hiking-only footpath in the world. The mission of the ATC is to preserve and manage the Appalachian Trail – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come. For more information, please visit www.appalachiantrail.org.

Contact: Javier Folgar
Appalachian Trail Conservancy
Tel: 304.885.0481
Fax: 304.535.2667
Email: [email protected]
Facebook: www.facebook.com/ATHike
Web: www.appalachiantrail.org





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