Harpers Ferry, WV (April 26, 2011)
– The Appalachian Trail Conservancy (ATC), in collaboration with Williams Forrest, a premium technical services agency, has just launched a new website, featuring a fresh new design, updated photos and content, and overall improved user experience for the hiking community. This new site captures the feel of the Appalachian Trail (A.T.), while communicating what the ATC is all about and providing information about hiking, volunteer opportunities, and how to give back to the Trail. This site serves as the official website and source of information for the Appalachian Trail.
“The Appalachian Trail Conservancy is thrilled to unveil this new website as it helps communicate our mission while providing useful information to the hiking community” stated Javier Folgar, Marketing and Communications Manager of the ATC. “We are very fortunate and grateful to have the support and expertise of Williams Forrest as they help tremendously bring this site to life”.
The new website contains a wealth of information for hikers, from novice to experienced. It covers such hiking topics as food and water, camping and shelters, how to follow Trail markings, clothing and gear, health and safety, hiking with groups, families and dogs, regulations and permits, and Leave No Trace practices. It also provides anyone attempting to hike the entire Appalachian Trail with vital information, such as how to prepare for your journey, when the best time to start is, sample itinerary plans, and updates on the Trail.
The ATC’s interactive map, built with Google’s mapping technology, allows users to explore multiple dimensions of the A.T. to aid in planning a hike. Visitors can zoom in to see topography, terrain, and satellite imagery as well as information on and photos of shelters and vistas. The map also shows parking locations and provides driving directions.
The website also features an in depth look at the history of the Appalachian Trail, along with a detailed description of the ATC and its current programs & initiatives. For those looking to give back to the Appalachian Trail, online visitors have a searchable database of volunteer opportunities based on their location and interest (www.appalachiantrail.org/volunteer). Individuals are also invited to become a member of the ATC to help support its mission and vision (www.appalachiantrail.org/join).
New features include a detailed list of the names of all reported 2,000-milers. The ATC also announced its plans to launch “my A.T”, an online portal for A.T. enthusiasts, in the coming months.
“Williams Forrest is excited about the launch of this new website as well as about the resulting bond that has formed between our two organizations.” said David Barr, President and Chief Solutions Architect at Williams Forrest. “I myself have had a lifelong love of the Appalachian Trail and feel very strongly about the importance of protecting and maintaining this natural asset. Their success is our success.”
To view the new and improved site or make a donation, visit www.appalachiantrail.org.
About the Appalachian Trail Conservancy
The Appalachian Trail Conservancy mission is to preserve and manage the Appalachian Trail – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come. For more information please visit www.appalachiantrail.org.
Contact: Javier Folgar
Appalachian Trail Conservancy
Tel: 304.535.2200 x117
Email: [email protected]
About Williams Forrest
Williams Forrest is a premium boutique technical solutions agency headquartered in Lancaster, PA. We create sustainable results through proven services, leading-edge technologies and products that support the sustainable growth of brands in the digital space. We value innovation, creativity, and the people invested in the outcome. Williams Forrest has worked with such brands as BMW, MINI, and PUMA. For more information about our agency, please visit www.williams-forrest.com or call us at 717.435.8076.
Contact: Louise Barr
Email: [email protected]